At eKrum we believe that targeted marketing is one of the most effective solutions. A campaign that is properly developed and sent to the right prospects in the best manner will get the highest results.
Whether it is sent via print, email, telephony, social media, or other mediums, let us help advise you. Each market has a best method of reaching it.
The most important first step is to develop a list if you do not have one. If you do have one, it’s important to grow the list and protect it. One improper miscommunication and much of your list could unsubscribe in a single day – ruining months or years of efforts.
List development could be accomplished through simple newsletter sign-ups or viral methods. List expansion is possible through special offers, viral media, education, and marketing.
If you have a list, the next important step is to target a highly specific segmentation of the list so you can craft a communcation that will reach and appeal to them most effectively. Such targeted communcations will have the best return on investment.
If you have a list and need help determining and defining segments, we have years of experience in doing so. If you need technical help in creating database queries, cleaning data, merge/purge operations we would be happy to consult with you.
Please email us for additional information at firstname.lastname@example.org.