- Step 1: Brand research. We learn about your business and your goals as well as your business demographics and targeted customers.
- Step 2: Concept Drafts. We provide drafts of many different logo concepts. Unlike other companies we do not provide a limited number or too many. We carefully choose some of our concepts that we feel are most appropriate and clear to your message.
- Step 3: Client Feedback. We carefully listen to our clients feedback. Positive or negative, all feedback can be constructive. As needed, we will move on to finalization steps or we will reiterate this process and complete additional concept drafts.
- Step 4: Client Acceptance. The logo is accepted, cleaned up and finalized.
- Step 5: Logo Delivery. We will create various formats, sizes, and resolution of your logos and provide them to you on flash drive or a CD or any media you prefer.
You will be provided a CD with copies of all of your collateralls in various formats including: .ai, .gif, .jpg, .psd, as well as several others or any others you request. Various resolutions are also included which are ready for web use or printing.
Below are some factors which help make a logo successful:
- Legibility - free from clutter, photography, images, or complication - it should be simple.
- Uniqueness - it should not infringe on other logos or trademarks or possibly provide confusion with other brands.
- The color combination should convey certain emotional responses aligning with the company and product purposes.
- The logo should still look good in black and white as many print mediums do not have color (faxes, some newspapers, etc).
- The logo should still look good and maintain clarity and effectiveness at various sizes and resolutions.
- The logo should help convey the message or image of the company.
- The logo should be cost-effective.
- The logo should be legally protected.
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