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SEO - Search Engine Optimization

How do I setup a PPC Campaign?

PPC campaigns are difficult to manage for the inexperienced. First of all there is education and experience needed to use the tools provided. Next, there is the difficult and ardous task of selecting keywords. This is typically where many users fail.

For instance, if you run a chiropractic clinic in Arlington, Texas, you wouldn't want to purchase just the word "chiropractic" because then you are competing against everyone in the world for that term. Instead you would try to geographically narrow your scope. So perhaps you change your search term to "chiropractic arlington". Congratulations - your site starts to receive hits! Unfortunately, you later realize that half of the budget is wasted on searchers in Arlington, Virginia. A more appropriate search phrase would be "chiropractic arlington tx". It is easy to quickly waste a budget by poor keyword choices.

PPC has gone through many evolutions. In the recent past there were several proven abuse schemes where engines paid users to click on ads and run the costs up. Currently, with the major search engines you tend to receive a good product.

So do I need a PPC campaign? How can eKrum help?

Overall, a PPC link is less effective than a highly placed organic link. Also, the monthly budget required to obtain good ad spots can be much higher than monthly SEO charges by a reputable firm. Therefore, overall a PPC campaign is not needed.

However, there are circumstances where PPC campaigns are handy. For instance, if your site is really new and you want to jump in the rankings quicker and get indexed by Google quicker - you can start a PPC ad campaign. Instead of waiting months for Google to index your site and list it - it becomes more immediate.

PPC campaigns when used in conjunction with other SEO techniques can provide quicker ranking surges and usually after the organic techniques achieve a higher ranking - the PPC campaigns can be discontinued.

eKrum helps with PPC campaigns by helping to set them up, strategically select keywords and phrases, monitor click throughs and charges, and help check conversation ratios and ROI.

eKrum charges either a straight hourly fee or a percentage of the ad campaign to setup and implement it. If you would like more information or have questions, please email our sales department.

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